First-party Intent Data Driven Content and Lead Magnet Growth hacks

Almost every brand that sells online now focuses on content. However, when creating content, a lot of emphasis is put on external data. How many people can the content reach? How many people search for a particular keyword? Are there reports that corroborate the content? What is often overlooked is first-party data.

In this episode, Forum Sheth, Assistant Vice President of Content and Brand Marketing at WebEngage, explains why understanding audience psychology is important to serve content that converts readers into customers. Forum leads content operations in WebEngage’s marketing team of 30+ members and serves its B2B audience of around 100,000 monthly visitors.

Forum believes that first-party intent data-backed storytelling is key to creating engaging content pieces that bring customers.

Key Discussions:

• Using behavioral data can be analyzed to understand audience psychology and create resonating content
• Forum and her team’s content strategizing process at WebEngage.
• Content types and growth hacks that has brought significant results for WebEngage
• Hitting a plateau in growth and how to reflect and start fresh
• Building content marketing playbooks
• Next big things in SaaS content marketing