Saas Companies Going from 0 to 1 in Product-Led Growth

0 to 1 marketing is tough for every early-stage marketer. You are always on the edge and the goalpost keeps shifting. For many early-stage SaaS companies, the desired route to revenue is going for a product-led growth (PLG) model. Why? Over 75% of buyers these days prefer to do their own research instead of relying on sales reps. And, setting up a sales team from scratch is complex for an early-stage company. So, how does a SaaS company layout a strong PLG foundation? How does it create an optimal lead routing process? How does it go from 0 to 1?

Madhav Bhandari, Head of Marketing at Weflow, joins us today to talk about how early-stage marketers can use various strategies to work towards product-led growth. Madhav is also the founder of Remote Marketing and has previously worked with other well-known SaaS companies like Bonsai and Close.io and has helped Hubstaff go from $200K to $5M annual revenue as the first marketing hire.

Key Discussions:

• Going from 0 to 1 for an early stage product company
• Creating a foundation for product-led marketing and growth
• Picking between PLG and Sales-led Growth in the early stage
• Identifying challenges faced by customers and addressing them through product marketing
• Lead routing for deal size disparity
• PLG vs product marketing and growth hacking