Creating Marketing Engines & Positioning that Makes Sense

Strategic planning in combination with a dynamic and ever-evolving understanding of positioning are the pre-requisites of marketing that make sense. But what does it take to build marketing engines that consistently generate leads for businesses? How to set up a team? And what about the tactical mistakes one should avoid while implementing their marketing strategy during uncertain times?

Mark Evans, a fractional CMO, and founder of Marketing Spark, who works as a strategic advisor for B2B SaaS companies, joins us to talk about how he creates marketing machines that generate leads consistently. Mark is also adept at overseeing tactical execution and creating efficient systems. He is an expert in market positioning & brand storytelling.

Key Discussions:

• Building Marketing Engines that Generate Consistent Leads
• Positioning Playbook for Early-stage SaaS Companies
• Tactical Mistakes to Avoid in a Downturn
• 3Cs to Succeed on LinkedIn
• Fitting Podcast into Marketing Strategy