Account-Based Marketing and focused Growth Hacks

Account-based marketing is a proven strategy for companies who want to focus on a small audience of high-value opportunities. But, how do you get started with ABM and scale predictably?

Ashwin Krishna, Marketing Director of Tact.ai (Series C), joins us to talk about proven ABM and Growth Hacking strategies. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated 60% of Tact.ai’s revenue in just 18 months. Ashwin is an award-winning marketer and has won The Most Influential Tech Marketer Award from The Economic Times and The Most Influential Marketing Leader award from World Marketing Congress. In this episode, he explains how growth hacking can be implemented and scaled in small steps. Ashwin also shared with us important bits from his high-performing ABM playbook.

Key Discussions:

• Moving from engineering to marketing and taking risks
• Creating a GTM strategy from scratch
• Implementing growth hacks and scaling them predictably
• Tact.ai’s ABM playbook
• Pipeline management